Start your day with
Alicafe
What is Alicafe?
Powered by a robust blend of premium coffee beans, invigorating ginseng powder and Tongkat Ali root extract, Alicafe is made for those who push forward with purpose. Whether it’s staying sharp at work, powering through a busy day, or finding the energy for personal passions, our blend delivers sustained stamina and focus when you need it most.
With every cup, Alicafe supports a lifestyle of drive, resilience, and everyday achievement—because feeling energised shouldn’t be a luxury, it should be part of your daily rhythm.
Why Choose Alicafe?
Bold Taste, Real Coffee Experience
Crafted for true coffee lovers, Alicafe brings you an authentic, aromatic brew with a smooth finish—no shortcuts, just full-bodied satisfaction in every sip.
Rooted in Tradition, Backed by Nature
Infused with the strength of Tongkat Ali and Ginseng—powerful natural ingredients inspired by Malaysian heritage—Alicafe helps support your body’s resilience and keep you going, day after day.
Who Drinks Alicafe?
Alicafe is made for those who take on each day with focus and purpose—seeking more from their coffee than just taste.
Whether it’s starting strong in the morning, recharging mid-day, or staying alert into the night, Alicafe delivers bold aroma and lasting energy—available in both convenient sachets and ready-to-drink cans.
Enjoyed by individuals from all walks of life, Alicafe is the go-to choice for those who value drive, flavour, and a coffee that keeps up with them.
2003: Alicafé Launch
Malaysia’s first premix coffee with Tongkat Ali & Ginseng, delivering natural energy and great taste.
2004: National Spotlight
Alicafé gains fame through national campaigns and major sports sponsorships across Malaysia.
2009: Middle East Expansion
Alicafé enters Qatar, UAE, and Saudi Arabia, becoming No.1 instant coffee in Qatar (Nielsen 2022).
2017: Cultural Resonance
“Alicafé Umrah Tabung Haji” campaign connects with Malaysian families, emphasizing spirituality and reward.
2021: Functional Coffee Leader
Alicafé becomes Malaysia’s No.1 Functional Coffee Brand, boosting stamina and focus (Kantar 2021).
2022-2024: Power Moves
Khai Bahar and contests like Kia Carnival giveaways energize younger audiences.
Today: Kuasa Kau, Kaw
Remy Ishak as ambassador empowers modern men with strength and confidence.